More Writings About YOUplanet
I haven't even had the chance to digest everything I was thinking about Randall Rothenberg's piece in the LA Times, when the Times came through and published two other pieces that both address the same point, but from different perspectives:
First, as part of a Current section special on the changes in Las Vegas, Hal Rothman headlined with a piece about Las Vegas, The Chameleon City. In it he outlines a simple explanation for the continuing allure of Las Vegas: "Las Vegas has grown into the most malleable tourist destination on the planet. It makes the visitor, however ordinary, the center of the story, holding up a figurative mirror and asking: "What do you want to be, and what will you pay to be it?" Who you were or what you were yesterday makes little difference."
Vegas, in short, has become "YOUcity." The willingness to change, often from day to day, and to allow the customers to define the experience is what makes it successful. And the huge corporate interests that run the place not only deal with it, but they encourage it. A recent visit demonstrated just how malleable the place is. We went up for 24 hours, primarily to see Don Rickles' last show at the Stardust, which is set to close on Wednesday. It turns out that we were also there on Mexican Independence Day weekend.
Every hotel on the strip had the red white and green motif going. In the casino at the Hilton, a wandering mariachi band played. Towards the end of the night, they ended up in the lounge area of a faux-Japanese oriental village where we shared Coronas and Margaritas with a few of the thousands of Mexican holiday-weekend visitors. (And why shouldn't they be there? Mexico city is closer than Washington, after all...)
Of course, it wasn't your stereotypical bunch of impoverished mariachis. It was led by a husband and wife team who were as fluent in English as they were in Spanish. They were well dressed and everything from their jewelery to their designer eyeglasses said "urban professional." More than likely, they were accountants, dentists, or maybe even casino managers in their day jobs, who enjoyed playing mariachi music on the weekends. And for that one day of the year, they became part of the process of converting Las Vegas into a Mexican Independence celebration to rival anything in Mexico.
Today, also in the LA Times, there's a piece about how Vegas is vying for the Chinese tourist trade. Different week, different "YOU," different "YOUcity."
The CEOs Rothenberg cites in his article should learn from Vegas. The businesses at the core of that city's economy understand this better than any large capital-intensive businesses anywhere.
Max Boot has a more sobering view of YOUplanet. In his view, all great powers have eventually fallen when their militaries failed to adapt to a changing world. His take on where we stand right now is that the US Military needs to adapt its industrial-age military, which is based on size and advanced technology to a YOUplanet reality.
He points out that: We have an insurmountable advantage in high-end military hardware. No other state is building nuclear-powered aircraft carriers, stealth fighters or unmanned aerial vehicles. In fact, we spend more on the development and testing of new weapons — $71 billion this year — than any other country spends on its entire defense. But all that spending produces weapons systems that aren't much good for pacifying Baghdad or Kandahar.
Sort of reminds me of the first Star Wars movie, in which the rebel general points out the secret to their potential victory. "The Empire doesn't consider a small one-man fighter to be any threat, or they'd have a tighter defense. An analysis of the plans provided by Princess Leia has demonstrated a weakness in the battle station."
That, as Boot sees it, is our defense posture today. Capable of wiping out entire cities, but too big, bureaucratic and procedure-driven to deal with small, well-trained and motivated teams or individuals who get the YOUplanet reality. In the same manner that Rosenberg questions the ability of most corporations to adapt to this reality, he questions whether the US military -- that most conservative of institutions -- can change fast enough.
Boot concludes: It may sound melodramatic, but the future of U.S. power rests on our ability to remake a government still structured for Industrial Age warfare to do battle with decentralized adversaries in the Information Age. After all, aren't we the mightiest, richest nation in history? How could our hegemony possibly be endangered? That's what previous superpowers thought too. But their dominance lasted only until they missed a revolutionary turn in military technology and tactics.
And, I checked. Nobody's trademarked "YOUplanet." I'm already working on my application.
-btc





